CRWND
This rebrand for a natural hair care brand shifts the focus from supply chain quality to cultural resonance and care. Designed with women woman of color at its core, the identity centers on community, honesty, and staying rooted in who you are. From transforming the tone of voice, brand name and identity, every element honors the beauty of textured hair and the community it represents. CRWND isn’t just about hair products; it’s about preserving roots and celebrating royalty.
